PriorAuthNow raised $5.4M in VC by building what customers want

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

The first time a potential customer asked for access to a seemingly obscure feature on a prototype for medical reimbursement software, it seemed an aberration. The 50th time, it was a revelation.

PriorAuthNow Inc. has raised $5.4 million over three years – almost $2 million of it when it had a demo but no working software – by designing exactly what customers said they wanted. Through that careful process of listening and revising, the final product is very different from the Columbus startup’s original idea.

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Originally published August 31, 2017.

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