PriorAuthNow raised $5.4M in VC by building what customers want

Story excerpt provided by Columbus Business First.

Written by Carrie Ghose.

The first time a potential customer asked for access to a seemingly obscure feature on a prototype for medical reimbursement software, it seemed an aberration. The 50th time, it was a revelation.

PriorAuthNow Inc. has raised $5.4 million over three years – almost $2 million of it when it had a demo but no working software – by designing exactly what customers said they wanted. Through that careful process of listening and revising, the final product is very different from the Columbus startup’s original idea.

Click here to read the complete article.

Originally published August 31, 2017.

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