Story excerpt provided by Markets Insider.
AKRON, Ohio, Sept. 19, 2017 /PRNewswire/ — The Goodyear Tire & Rubber Company (NASDAQ: GT), in collaboration with the Weatherhead School of Management at Case Western Reserve University, in Cleveland, Ohio, is once again sponsoring a business design and innovation competition to uncover future mobility solutions in an emerging world of shared vehicle usage.
In its second year, the Goodyear Innovation Challenge invites teams of four to five business school graduate students to submit a business case by October 16 in response to the challenge, for the chance to compete in a two-day hackathon at the university’s Larry Sears and Sally Zlotnick Sears think[box], a world-class center for innovation and entrepreneurship.
In the coming age of shared vehicles, experts believe individual consumer vehicle use will grow from the current 6 percent to 60 percent. It is expected that cars used for shared mobility purposes will lead to more miles and shorter lifespans for vehicles, and the increased rate of usage will amplify demand for high-technology advances.
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Originally published September 19, 2017.