Founder Story: OYE! Business Intelligence

OYE! Business Intelligence in Columbus, Ohio, developed a robust platform to collect and analyze detailed information about Hispanic consumers to provide brands with actionable insights to drive their marketing strategies. OYE!, which means “Listen!” in Spanish, collects and evaluates data about Hispanic users’ behavior from social media channels, blogs and product reviews, looking at factors like age, location, language (Spanish, English or Spanglish) to help clients understand how and where this growing, influential subsection of the U.S. market communicates.

The analytical platform, co-founded by female, immigrant founder Natasha Pongonis, has quickly made a name for itself with the support of Rev1 Ventures, a central Ohio regional partner of Ohio Third Frontier.