How Columbus, Ohio’s Tourism And Convention Programs Are Getting ‘Smarter’

Story excerpt provided by GeoMarketing.

Written by David Kaplan.

Experience Columbus and the Greater Columbus Convention Center have combined efforts to make visiting the Ohio capital easier to navigate by rolling out an app that reflects its Smart Cities ambitions.

The mobile app, Columbus2GO, will host specific “content channels” from city departments and local organizations to promote information about dining, arts, sports venues, entertainment, transportation aimed largely at travelers.

The app is powered by hyperlocal tech company Loud-Hailer, whose Connected Cities project began last fall with the launch of the Providence2GO app for the Rhode Island city. The app allows local businesses and public facilities operators to communicate with users via Bluetooth-connected mesh networks.

In touting Columbus’ visitor industry, the city says that it succeeded its 2017 goals and is looking to do the same for this year. Among 2017’s successes, last week Columbus officials pointed to bed tax collections hitting “an all-time high” of $46.8 million, which Experience Columbus and the Greater Columbus Sports Commission “beat production quotas, booking a record 508,859 room nights. And, Experience Columbus welcomed 186 new members, totaling 1,118 members and partners.”

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Originally published March 27, 2018.

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