For adults 45 and older, chest pain is the leading cause of emergency room visits, according to the National Institutes of Health. Of the more than 8 million visits to the ER for nonspecific chest pain each year, only 6% are actually attributed to a life-threatening condition like a heart attack. More than half are actually experiencing something else like anxiety, gastrointestinal issues or muscle strains. Genetesis in Cincinnati, Ohio, has developed CardioFlux, an innovative 3D heart-mapping tool using magnetic fields to accurately diagnose, characterize and guide the treatment of cardiac disorders to save patients time and money. The company, co-founded and led by 22-year-old Peeyush Shrivastava, is supported by CincyTech, an Ohio Third Frontier partner in Cincinnati.