Batterii expands with acquisition of Cincinnati startup

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Consumer research startup Batterii has acquired a Cincinnati consumer insights company whose owner is now working for Batterii in Australia.

Batterii acquired MomSights two weeks ago after working with the company and owner Marina Gallagher on some projects, Batterii CEO Neil Ursic told me. Gallagher was moving to Melbourne, Australia, and was ready to sell her business. MomSights created a panel of women that had reached 5,000 across the country. They’re able to provide insights into a myriad of consumer research requests.

Click here to read the complete article. Story excerpt provided by Cincinnati Business Courier. Written by Steve Watkins. Originally published May 15, 2018.

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