Inside the deal: How a hospital executive’s VC connection led to a $10.6M Series A round for PriorAuthNow

Typically in the technology startup world, investors and customers are separate contingencies – customers aren’t so much concerned about a software company’s backers, but the investors do want to steer it to new customers.

But the $10.6 million Series A round that PriorAuthNow Inc. closed on Tuesday started with a sales call in a hospital boardroom, in front of an executive with a coincidental connection to venture capital.

Click here to read the complete article, and see related article here.

Story excerpt provided by Columbus Business First. Written by Carrie Ghose. Originally published May 15, 2018.

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