Typically in the technology startup world, investors and customers are separate contingencies – customers aren’t so much concerned about a software company’s backers, but the investors do want to steer it to new customers.
But the $10.6 million Series A round that PriorAuthNow Inc. closed on Tuesday started with a sales call in a hospital boardroom, in front of an executive with a coincidental connection to venture capital.
Story excerpt provided by Columbus Business First. Written by Carrie Ghose. Originally published May 15, 2018.