Inside the deal: How a hospital executive’s VC connection led to a $10.6M Series A round for PriorAuthNow

Typically in the technology startup world, investors and customers are separate contingencies – customers aren’t so much concerned about a software company’s backers, but the investors do want to steer it to new customers.

But the $10.6 million Series A round that PriorAuthNow Inc. closed on Tuesday started with a sales call in a hospital boardroom, in front of an executive with a coincidental connection to venture capital.

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Story excerpt provided by Columbus Business First. Written by Carrie Ghose. Originally published May 15, 2018.