This start-up made connected toothbrushes — now it aims to overthrow the ‘primitive’ dental insurance industry

Alex Frommeyer comes from a family of dentists. Now, he has a start-up that sells dental insurance, but with a twist.

The Columbus, Ohio, company, called Beam Dental, started out by selling Bluetooth-connected toothbrushes, meaning that their product communicates with an app.

Click here to read the complete article, and see related article in Columbus Business First.

Story excerpt provided by CNBC. Written by Christina Farr. Originally published May 16, 2018.