Startup journey: SafeWhite Inc. selling peroxide-free teeth whitener after 8 years of R&D

If smiles are brighter these days in the halls of Rev1 Ventures, it’s not just because another startup raised a funding round.

Next door to its lab where cow’s teeth are stained with wine and coffee, SafeWhite Inc. has performed about 1,000 applications of its peroxide-free teeth whitener on human subjects while working to solve a difficult biochemistry problem. Researchers have tested the final product and prototypes on one another – and on entrepreneurs from the other early-stage technology companies renting space at 1275 Kinnear Rd. in Columbus.

Click here to read the complete article. Story excerpt provided by Columbus Business First. Written by Carrie Ghose. Originally published May 18, 2018.

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