PopCom was born out of founder Dawn Dickson’s previous venture, Flat Out of Heels, which sells rollable flats from vending machines in airports. Dickson wanted to know who was buying them, but the technology wasn’t available.
“My vision is to be the Google Analytics, the Shopify—the data provider—for unattended retail,” Dickson says. “We want to help retailers really have a complete understanding of their customers’ activities, demographics, emotions and engagement. It will allow more brands to explore automated retail as a direct-to-consumer opportunity.”
Click here to read the complete article.
Story excerpt provided by Columbus CEO.
Written by Katy Smith.
Originally published August 8, 2018.