Three Ways to Win Over An Investor’s Industry Expert

As an entrepreneur, sooner or later you will find yourself pitching an investor who brings in their own industry expert to provide an objective assessment of your business.

Regardless of the amount of time and effort you have invested in the relationship up to this point, this expert’s opinion can literally make or break your deal. If they see value in your solution, then you’ve cleared one of the main hurdles to getting the investor to commit. If they don’t, the deal will most likely stall out, or you’ll soon receive a flat-out pass.

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Blog excerpt provided by JumpStart.

Written by Gene Groys, Entrepreneur-in-Residence.

Originally published August 7, 2018.

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