The simple question that can make or break a startup

There’s an unassuming restaurant in Dallas called Chop House Burger, home to hand-spun milkshakes, truffle Parmesan french fries and six innovative burgers. It’s an 8-year-old restaurant in an industry where 80% of new entrants fail in the first five years. Stitched into Chop House Burger’s origin story is a clue as to why some products (and businesses) succeed in the market while most others wither and die.

Click here to read the complete article.

Story excerpt provided by Harvard Business Review.

Written by Kyle Young.

Originally published August 14, 2018.

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