With around 1.66 billion consumers worldwide choosing to shop online as opposed to in-store, F13 Works in Columbus is helping shape the future of ecommerce. For most product suppliers, online markets outside of Amazon and eBay represent an untapped customer base. The F13 Works software acts as a middleman between brands and retailers by connecting the two platforms. It brings awareness to their networks and provides automated services like processing, billing and shipping. F13 Works is supported by Rev1 Ventures, an Ohio Third Frontier partner in Columbus.