Local firm part of biggest ‘virtual reality retail rollout’ in history

Macy’s and Kettering-based Marxent say they are driving the “largest virtual reality rollout in retail history.”

Macy’s said in a recent joint statement with Marxent that it will deploy Marxent’s virtual reality (VR) technology in about 70 stores nationwide, including 20 new locations next year.

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Story excerpt provided by Dayton Daily News.

Written by Thomas Gnau.

Originally published October 18, 2018.