A Cincinnati apparel startup that uses NASA-inspired technology to make some of the world’s warmest winter wear has launched a new line after finishing a brand revamp with Gin Lane.
Oros, which makes apparel using the same technology that insulated the space shuttle, launched a new line of cold weather apparel on Nov. 1. The Brandery grad worked with Gin Lane, the national creative agency behind big brands like Hims, Harry’s Razors, Smile Direct Club and Warby Parker. The new launch comes on the heels of a $5 million seed round of funding.
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Story excerpt provided by Cincinnati Business Courier.
Written by Andy Brownfield.
Originally published November 1, 2018.