Platform simplifies communication among members within organizations
Mid-Ohio Food Bank, YMCA, Goodwill, United Way. What do all of these organizations have in common? They make up a massive 2 trillion-dollar nonprofit sector where community and business intersect. For most nonprofits, collaboration isn’t as easy as sending a simple notification or a quick reply on Slack, like many for-profit enterprises. For Wooster-based Cureo, this problem was particularly important to its founders, who watched the various nonprofits they volunteered for struggle with communication. By integrating communication within the nonprofit’s website, the Cureo platform aims to finally put an end to the jumbled inbox and transform the industry.
“We are essentially a collaboration tool for nonprofit and community sectors,” said Andrew Vaeth, CEO. “While in the for-profit sector, companies use teamwork software with success, the problem is that this type of software doesn’t work as well in the nonprofit space. Nonprofits usually call their teams by different names like boards of directors and finance committee etc. and consist of people who have internal roles and people who might be outside community members. This means nonprofit teams are actually made up of people with different logos on their paychecks, which makes it difficult to use a software made for the for-profit world. That’s where we come in with an integrated tool that all members can use.”
Cureo works like an invisible layer on top of the nonprofit’s website. There are no repeat logins, no passwords. If a nonprofit uses Cureo, their volunteers, partners and board members see a pop-up greeting when they visit the homepage that displays tasks, meeting dates and any other relevant information. For the nonprofit team members who handle back-end details like assigning roles or overseeing campaigns, they can access a modernized interface that allows them to track the various digital assets and members involved in their organization.
“Our mission of providing invisible software is to give nonprofit internal teams all the power and advanced technology of team collaboration software while integrating instantly with all their external constituents,” said Vaeth. “We’re solving the inside out conundrum: a nonprofit will have a few people on the inside trying to leverage a whole bunch of people on the outside. With Cureo, no one has to learn a new software, it feels just like you’re using the nonprofit’s website on your phone or PC.”
Cureo has also put their problem-solving technology to work crafting a collaborative network of nonprofit Cureo-users that enables project alliances between different sectors of the community. The platform’s data then provides suggestions for operational improvement and potential connections, which helps to foster new relationships.
“What we’re really getting to do is change the trajectory of philanthropies by creating a new model for the way that nonprofits and communities work together,” said Vaeth. “We’re trying to transform neighborhoods by enabling the alliances between nonprofit government and business sectors.”
Vaeth and his team know the importance of community themselves, having received support from JumpStart, a partner of Ohio Third Frontier. As a startup, Cureo has utilized their connections to help with everything from obtaining clients to implementing their software within the very communities they service.
“JumpStart is virtually priceless,” said Vaeth. “Not only are they a source of funding, they’re also advisors, connectors and risk-takers. They connect you to potential clients and they stick their neck out, knowing full well that we’re a startup, and promote us in the community. The fabric of that relationship is so rich and positive.”