Root Insurance joined an exclusive club last August when it was valued at $1 billion, becoming Columbus’ second unicorn 20 months after the first.
It’s been a meteoric rise for the insurance carrier, founded in 2015 on the idea that how people drive — more than demographics — predicts their likelihood of getting into a car accident.
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Story excerpt provided by Smart Business.
Written by Jayne Gest.
Originally published February 22, 2019.