Prevedere Inc., whose data analytics software helps companies make better forecasts to inform decisions such as inventory levels and marketing budgets, has raised another $12 million from repeat Columbus and Silicon Valley investors.
The Series B round makes a cumulative $25 million in venture funding since the Columbus company was founded in 2012. Norwest Venture Partners led the round, with Rev1 Ventures, M12 (Microsoft Corp.’s VC arm) and PointGuard Ventures also returning. The proceeds will go toward hiring in research, sales and marketing to speed growth and meet rising demand.
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Story excerpt provided by Columbus Business First.
Written by Carrie Ghose.
Originally published March 26, 2019.