When shopping at the grocery store, it’s easy to find yourself price comparing name-brand items vs. generic knock-offs, especially when it comes to beauty products and household supplies. Sure, the generic product is less expensive, but is the quality the same? How close are the ingredients? Will it perform as well as the more expensive name brand?
To help shoppers with this analysis paralysis, entrepreneur Meg Pryde started Brandefy, a startup that’s creating a “product similarity score” to help consumers decide between generic and name-brand items.
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Story excerpt provided by Cincy Inno.
Written by Mark Payne.
Originally published April 3, 2019.