Here’s how Toasted Oat got venture capital interested in granola

Toasted Oat Bakehouse

Many Columbus-based businesses have been successful and gone nationwide. Rarer are the ones that were founded on a grandmother’s recipe.

Erika Boll founded the Toasted Oat Bakehouse in 2013, a company selling gluten-free, GMO-free, soft and chewy granola. Since then, the family business hasn’t stopped growing. It’s planning new products, added a national sales partner to get the product into Whole Foods nationwide and has staked a claim on shelf space in Phoenix-based Sprouts Farmers Markets, which has 300 stores in 19 states (none in Ohio). In central Ohio, Toasted Oat is for sale at Whole Foods, Fresh Market, Lucky’s Market, Kroger, Giant Eagle Market District, Hills Market and Huffman’s Market.

Click here to read the complete article.

Story excerpt provided by Columbus CEO.

Written by Tristan Relet-Werkmeister.

Originally published April 15, 2019.

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