Goodyear teams up with Borrow on electric vehicles

Goodyear Tire & Rubber Co. (Nasdaq: GT) continues to target the tire market for the cars of the future, and now it has teamed up with an electric car subscription company.

The Akron-based tiremaker announced Thursday, May 30, that it’s partnering with West Hollywood, Calif.-based Borrow, a short-term fully electric car subscription company, to help keep its fleet of cars riding on reliable rubber.

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Story excerpt provided by Crain’s Cleveland Business.

Originally published May 30, 2019.