P&G loans executive to launch startup incubator in Los Angeles

Procter & Gamble Co. has loaned a senior executive to serve as managing director of a new incubation studio in Los Angeles, which aims to build brands into businesses that can be folded back into P&G.

The Cincinnati-based maker of consumer goods such as Gillette razors (NYSE: PG) is partnering on the business incubator with M13, a brand-development and investment company in L.A.

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Story excerpt provided by Cincinnati Business Courier.

Written by Barrett J. Brunsman.

Originally published July 1, 2019.