Bootstrapping? 2 Funding Sources Entrepreneurs Overlook

One of the biggest challenges every entrepreneur faces is finding the capital to fund his or her vision. If you’re one of the lucky few to land a major VC investment, congratulations! You’re part of the mere .05 percent of startups that have successfully navigated the venture capital route.

For the vast majority of startup founders, however, the road to funding is a stressful and arduous one. In fact, only about half of all startups — according to the National Association of Small Business — survive to their fourth year, and one of their biggest reasons for failure? You guessed it: running out of cash.

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Story excerpt provided by Entrepreneur.

Written by Jeremy Sopko.

Originally published July 1, 2019.

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