How to invest in startups: It’s all about knowing your market

Do headlines about venture-backed tech companies making giant exits such as Dropbox and Spotify give you investor envy? Want to get in on that startup action? Experts say be cautious—it’s not all rainbows and unicorn companies.

Risk is the name of the game in startup investing, says David Hunegnaw, a former partner and entrepreneur at Loud Capital, a Columbus-based venture capital partnership.

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Story excerpt provided by Columbus CEO.

Written by Cynthia Bent Findlay.

Originally published July 8, 2019.