P&G launches effort to create pipeline for startups led by women

Procter & Gamble Co. is partnering with the Vinetta Project to create a pipeline for startups led by women.

The P&G Ventures division of the Cincinnati-based maker of products such as Always menstrual pads (NYSE: PG) will partner with Vinetta to source, fund and scale promising early stage companies that focus on remedying consumer concerns – especially in categories such as sleep, menopause, pain, aging, male wellness and performance, skin and non-toxic homes.

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Story excerpt provided by Cincinnati Business Enquirer.

Written by Barrett J. Brunsman.

Originally published July 25, 2019.