The year was 2015 and Claire Coder was at a startup weekend event, held at CoverMyMeds in Columbus, OH. She — like many women — got her period without having a tampon or pad in her purse. CoverMyMeds offered free lunch. It also offered lotions and hairspray in the bathroom, but not free tampons or pads.
It was an “aha” moment. At the event, Coder pitched the idea of a subscription-based service which, like Toms shoes, would match every product purchased with one given to someone in need. She won second place.
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Story excerpt provided by Forbes.
Written by Geri Stengel.
Originally published August 21, 2019.