At Cincinnati startup VECTRE, they know virtual reality tech isn’t all about video games. The VR and augmented reality development studio creates immersive experiences that tackle topics ranging from inherent bias and safety training to analytics and technology. Since VECTRE’s founding last year, they’ve received support from Ohio Third Frontier partner Cintrifuse and have found a home in Cincinnati’s Northside neighborhood.
Founder Myra LalDin was born in Pakistan, went to an international school in Thailand and attended Harvard University before co-founding VECTRE. Now, her own experiences frame her mission to use the company’s tech to put people in others’ shoes, improving representation and diversity with her company’s VR tools.