Vegetables are getting a delicious makeover thanks to one Cincinnati startup.
Vegy Vida revolutionized the vegetable world in 2014 with a dip that used an ingredient in cucumber extract to soften the bitterness of vegetables. This year, founder Josh Young and his business partners Julie Lincoln and Adam Ralston of Brandcraft Strategy are scaling Vegy Vida further with a new strategy focused on the ever-growing healthy snack industry. The brand’s new product line — Vegy Vida Crunchers — launches this month.
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Story excerpt provided by CincyInno.
Written by Stephanie Vermillion.
Originally published August 20, 2019.