Entrepreneurial food for thought

Whoa Dough

Todd Goldstein, founder of Whoa! Dough in Highland Heights and inventor of its healthy-yet-indulgent cookie-dough bars, shared a few tips for food entrepreneurs:

  • Do your homework. Research markets for your product. Goldstein’s staff identified a gap in the snack-bar lineup: cookie dough.
  • Talk to potential customers. Go beyond family and friends. What aspect of your product is most exciting to potential customers?…

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Story excerpt provided by Crain’s Cleveland Business.

Written by Mary Vanac.

Originally published September 28, 2019.

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