At the most basic level, you cannot grow a startup without capital. And yet, becoming too fixated on the capital-raising process risks losing focus on creating value, which is what potential investors are actually buying. Early stage investing is a very risky business, which means investors are always looking for early proof points of value before they invest. The more they are asked to invest, the more proof points they will likely want to see.
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Story excerpt provided by Smart Business.
Article by Jerry Frantz.
Published September 20, 2019.