Dayton startup Marxent key partner as La-Z-Boy rolls out new 3D commerce strategy

Today, La-Z-Boy announced a partnership with Dayton startup company Marxent, leader in 3D product visualization for retail and ecommerce. La-Z-Boy has already launched several major 3D experiences powered by the Marxent® 3D Cloud, including Augmented Reality, 3D product configuration, and 3D room planning. La-Z-Boy is now expanding the Marxent partnership by making virtual reality available to its sales associates and professional designers.

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Story excerpt provided by Launch Dayton.

Story written by Audrey Ingram.

Originally published Nov. 2, 2019.

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