The operator of a local medical information website is branching out into a new startup that is building a web-based, medical market research business. It will include a free companion research tool that will focus on tracking people’s experiences during the course of the COVID-19 pandemic.
David Edelman, who has since 2005 run Diabetes Daily, is creating Thrivable Insights, a platform for what he calls rapid response marketing for pharmaceutical and medical device companies. It will conduct surveys, focus groups and even telephone interviews.
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Story excerpt provided by Crain’s Cleveland Business.
Written by Jay Miller.
Originally published May 3, 2020.