Standing up a new business is never easy. There’s convincing investors and/or lenders to buy in, then corralling a few people to embrace the idea that a paycheck might turn into a payoff down the road and then convincing skeptical business owners to be customers. After that, whether the business is a hair salon or an app, the entrepreneur has to deliver on all those promises.
And now, of course, there’s working around a pandemic that’s choking the economy.
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Story excerpt provided by Crain’s Cleveland Business.
Written by Jay Miller.
Originally published May 10, 2020.