LaunchHouse co-founder aims to hit sweet spot with new Whoa Dough


Todd Goldstein has worked with entrepreneurs and startups for years as the co-founder and CEO of coworking organization LaunchHouse. He’s helped launch startups himself, and he’s served as an owner or investor in companies.

But Who Dough is the first time he’s really taken a product from idea to store shelves.

Who Dough is an edible cookie dough bar that Goldstein first introduced to the market in late summer 2019. The product comes in a range of flavors, from sugar cookie to peanut butter chocolate chip. The bars can be eaten as is, or they can be baked or chilled. And now, the company, which is based at LaunchHouse in Highland Heights, is in the midst of a relaunch.

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Story excerpt provided by Crain’s Cleveland Business.

Written by Rachel Abbey McCarthy.

Originally published November 15, 2020.

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