P&G creates jaw-dropping virtual world to fill in for in-person events

P&G's virtual Life Lab

The Las Vegas Consumer Electronics Show is typically a place for giant companies to get together and show off their latest and greatest in technology and consumer goods. This year was to be Cincinnati-based Procter & Gamble’s third at the show, but when the in-person event was called off, P&G created its own immersive virtual world.

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Story excerpt provided by Cincinnati Business Courier.

Written by Andy Brownfield.

Originally published January 12, 2021.

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