Why this startup is changing its name

akru-logo-black-triangle

One of Cincinnati’s fintechs is undergoing a rebranding.

Tokenism, which aims to increase access to real estate investing through technology, will soon be known as Akru, officials announced this week. The full rollout of the new brand is expected to take place March 25 at the upcoming Security Token Summit, where founder and CEO Mohsin Masud is slated to speak.

The company’s original name was a play on its roots in the blockchain world, which allows people to digitally transfer assets, or tokens. The company’s platform takes commercial real estate and breaks down properties’ values into tokens that can then be purchased by potential investors, thereby creating a lower barrier to entry for real estate investing since investors are only purchasing a piece of a property rather than the full thing.

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Story excerpt provided by Cincy Inno.

Written by Meg Garner.

Originally published March 22, 2021.

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