P&G startup lab opens registration for its next pitch contest

Cincinnati-based P&G Ventures, Procter & Gamble’s internal early-stage startup studio, has announced the latest iteration of its Innovation Challenge, an ongoing entrepreneurial-style competition that’s become a signature part of the organization’s pursuit of the company’s next billion-dollar brand.

P&G Ventures is accepting submissions for the newest challenge until May 13. Three finalists will be selected to pitch to a panel of judges July 14, and the winner will receive $10,000 and a chance to partner with P&G Ventures to continue developing their product.

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Story excerpt provided by Cincy Inno.

Written by Liz Engel.

Originally published April 27, 2021.