Meet the new Cincinnati-based startup studio looking to tackle the $9 trillion travel industry

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Emily Geiger has one word for the current state of the travel industry today: “Messy.”

The Covid-19 pandemic has caused massive disruptions, as 2020 shutdowns have led to a slew of pent-up demand in 2021. But come next year, the market is poised to explode, many experts say. Messy, put another way, is more like music to an entrepreneur’s ear.

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Story excerpt provided by Cincy Inno

Written by Liz Engel.

Originally published August 26, 2021.

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