Ex-Dotlooper, hedge fund pro partner to launch residential real estate startup

Two Cincinnati-based entrepreneurs, including a former early Dotloop employee, are launching a new business venture that aims to dramatically expedite the residential real estate listing process — digitizing and streamlining a system they call “archaic and disconnected.”

Ocusell, a proptech startup headed by co-founders Alex Taylor and Hayden Rieveschl, chief revenue officer and CEO, respectively, makes its official debut Tuesday, a relaunch of sorts and a culmination of two years of research and development. The goal, Taylor and Rieveschl said, is to simplify the residential real estate listing process by creating a one-stop shop for industry professionals.

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Story excerpt provided by Cincy Inno.

Written by Liz Engel.

Originally published October 5, 2021.