P&G exec talks Cintrifuse’s role and growing the city’s next bigco

citrifuse logo - table and chairs in an office space

For the first time in more than six years, Cintrifuse, Cincinnati’s startup catalyst group, has named a new board chair, and it’s a longtime Procter & Gamble executive who’s on his third career stint in the Queen City.

Guy Persaud, P&G’s president of new business, said he wants to help make the region the No. 1 startup hub in the Midwest. That’s long been a Cintrifuse goal since its formation in 2012. But he thinks the scope should be bigger than that.

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Story excerpt provided by Cincy Inno.

Written by Liz Engel.

Originally published November 12, 2021.

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