P&G creates Bugatti-powered virtual world after skipping world’s largest tech show

BeautySphere-is-part-of-P&G's-virtual-LifeLab via @ProcterGamble Twitter

Procter & Gamble pulled out of this week’s Consumer Electronics Show in Las Vegas, the world’s largest tech extravaganza, but it jumped in virtually, in a big way.

P&G hosted its own virtual show in its LifeLab, an online world it launched in 2021, that bears the hallmarks of the metaverse, a big concept for the future of the internet that tech giants like Facebook, Microsoft and Google are vying to shape.

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Story excerpt provided by Cincy Inno.

Written by Andy Brownfield.

Originally published January 7, 2021.

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