Local virtual, augmented reality creator rebrands, adding workers

A Miami Twp. creator of virtual and augmented reality marketing and business tools recently rebranded itself following a banner year of growth.

The rebrand from Marxent to 3D Cloud by Marxent last Tuesday “reflects a sea shift in how retailers are thinking about 3-D technologies for e-commerce, in the metaverse, and beyond,” the company said.

3D Cloud by Marxent’s software allows customers to map out a space’s dimensions and shape to visualize how big-ticket items such as furniture, kitchen, bath and outdoor decking will look in or around a home prior to purchase, then check out on a retailer or manufacturer’s website.

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Story excerpt provided by Dayton Daily News.

Written by Eric Schwartzberg.

Originally published February 26, 2022.