Why this Columbus-based startup selected Cincinnati for its launch

Poppins Health logo and Cincinnati skyline.

A Columbus-based tech startup that’s building a more modern health plan for small businesses has made its product debut — and Cincinnati is serving as its inaugural market.

Poppins Health, formerly UnifiHealth, a health tech startup that offers a modern, digital-first, scalable and more affordable health plan for small business, launched in the Queen City March 1.

Ross Klosterman, the company’s co-founder and CEO, cited the city’s concentration of health systems and organizations as key factors in its decision. Those organizations include the Health Collaborative, a coalition that includes the region’s hospitals; Horan Group, a local health and wellness benefits firm; and the Goering Center at University of Cincinnati, which works with family and private businesses.

Click here to read the complete story.

Story excerpt provided by Columbus Inno.

Written by Liz Engel.

Originally published March 23, 2022.

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