Why this Columbus-based startup selected Cincinnati for its launch

A Columbus-based tech startup that’s building a more modern health plan for small businesses has made its product debut — and Cincinnati is serving as its inaugural market.

Poppins Health, formerly UnifiHealth, a health tech startup that offers a modern, digital-first, scalable and more affordable health plan for small business, launched in the Queen City March 1.

Ross Klosterman, the company’s co-founder and CEO, cited the city’s concentration of health systems and organizations as key factors in its decision. Those organizations include the Health Collaborative, a coalition that includes the region’s hospitals; Horan Group, a local health and wellness benefits firm; and the Goering Center at University of Cincinnati, which works with family and private businesses.

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Story excerpt provided by Columbus Inno.

Written by Liz Engel.

Originally published March 23, 2022.