M&A firm founded by two P&G alum makes first acquisition since February launch

A consumer packaged goods company founded by two ex-Procter & Gamble employees has made its first acquisition as it looks to steadily build out its portfolio of brands in 2022.

Cincy Brands, which Sean Lee and Andy Cipra launched in February, has acquired Vitabox, an online seller of more than 70,000 products ranging from supplements and personal care products to pet supplies and more.

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Story excerpt provided by Cincy Inno.

Written by Liz Engel.

Originally published July 21, 2022.