For the past few months, generative AI has been the talk of the tech industry. Platforms such as ChatGPT have dominated the headlines, creating conversation about AI’s influence on traditionally human-generated content. In Ohio, Cincinnati startup Flamel.ai is at the forefront of this far-reaching conversation, with an innovative AI-driven platform designed to make marketing more efficient.
“Our platform gives you the ability to automatically generate social media posts or other types of marketing content by inputting a few words,” CEO and co-founder Paul Ehlinger said. “A lot of time and energy goes into product photography, writing, and copy, so we make that a lot easier and faster. Our tools work hand in hand with creatives to open up their time for more of what they love — being creative.”
Consistent innovation is critical to remain on the cutting edge in such a fast-paced and relatively new industry. The startup is currently integrating technology into its model that was conceived of only months ago. For Ehlinger, Flamel.ai’s agility is a testament to the versatility of generative AI and how the tool is helpful for businesses beyond those in the corporate world.
“I was at a bakery down the street from my house that’s not on social media,” he said. “I asked the business owner about it, and she told me ‘I love baking, but I don’t care about the other aspects of the business.’ It was kind of a light bulb moment in realizing that people just need a tool that can do marketing activities for them, so they can focus on the things they truly care about.”
While building out and refining the current iteration of the platform, Ehlinger consulted with local businesses and entrepreneurs to gauge their interest in the product. Now, feedback from networking and current beta users is informing how the product will expand over future versions.
“In the short term, we’re working on penetrating our initial niche markets,” Ehlinger said. “We’re eventually going to add more modes of content. Right now, we offer image and text simultaneously, and over time, we’ll work with image, text, audio, and video. Content is truly multimodal. You don’t see just a tweet anymore; you see a tweet with an image. An Instagram post always has a caption. We’re focusing now on how to build our technology into the workflow of a digital marketer.”
Ehlinger is looking forward to growing Flamel.ai in Ohio, especially with the strong startup culture already established in the state. His professional experiences with GiftHealth and Allos Ventures helped prepare him as an entrepreneur starting his own business, with Allos Ventures supporting Flamel.ai in its first round of financing. Ehlinger said those resources gave him the skill set he needed to build a meaningful business.